Intuitivamente, não é razoável achar que a gestão da inovação se limite ao ambiente interno da empresa, já que diversos fatores externos (mercado, demanda potencial dos consumidores, incentivos governamentais, meio ambiente...) influenciam fortemente o processo e até o potencial sucesso de processos de inovação. Para uma referência da literatura, segue:
A firm’s external environment includes factors that are beyond the immediate control of management. These factors create challenges and opportunities that managers need to consider when making strategic choices. Such factors include the activities of customers, competitors and suppliers; the labour market; legal, regulatory, competitive and economic conditions; and the supply of technological and other types of knowledge of value to innovation.
Fonte: https://www.oecd-ilibrary.org/docserver/9789264304604-10-en.pdf?expires=1640101444&id=id&accname=guest&checksum=6130C1D2C077327C845EF060F44C2438#:~:text=These%20factors%20include%20the%20activities,knowledge%20of%20value%20to%20innovation.