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[...] Black Friday, which has traditionally been the moment to flock to stores for steep discounts, and which has
evolved to also include major online sales events for retailers like Amazon, Best Buy and Walmart, is not all that it is
billed to be. We asked J. D. Levite, the deals editor of the product recommendations website The Wirecutter, for some
data on just how beneficial the deals are on Black Friday – and the answer was not encouraging.
Year round, Mr. Levite and his team track product prices across the web to unearth discounts on goods of all
types, from gadgets to kitchenware. They also look at whether the product is high quality and durable based on their
own testing and other reviews, and whether the seller or brand has a reasonable return or warranty policy. By those
measures, Mr. Levite said, only about 0.6 percent, or 200 out of the approximately 34,000 deals online, which typically
carry the same price tags inside retailers’ physical stores, will be good ones on Black Friday. “There are just more deals
on that day than any other day of the year,” he said. “But for the most part, the deals aren’t anything better than what
you’d see throughout the rest of the year.” [...]
According to the sentence “Mr. Levite and his team track product prices across the web to unearth
discounts on goods of all types, from gadgets to kitchenware” (lines 5 and 6), text 3: